Incorrect Pricing
Every seller naturally wants to get the most money for his or her product. The most common mistake that causes sellers to get less than they hope for, however, is listing too high. Listings reach the greatest proportion of potential buyers shortly after they reach the market. If a property is dismissed as being overpriced early on, it can result in later price reductions. Overpriced properties tend to take an unusually long time to sell, and they end up being sold at a lower price than they likely would have had they been priced properly in the first place.
Mistaking Re-finance Appraisals for Market Value
Re-finance appraisals can be very encouraging for homeowners, leading them to assume that the appraisal is the amount that they should expect to receive for their property. Lenders often estimate the value of your property higher than it actually is, however, in order to encourage re-financing. The market value of your home could actually be (and often is) lower. Your best bet is to ask your Realtor® for the most recent information regarding property sales in your community. This will give you an up-to-date and factually accurate estimate of your property value.
Failing to “Showcase”
In spite of how frequently this mistake is addressed and how simple it is to avoid, its prevalence is still widespread. When attempting to sell your home to prospective buyers, do not forget to make your home look as pleasant as possible. Make necessary repairs. Clean. Make sure everything functions and looks presentable, and remove as many possessions as you can prior to showing. A poorly kept home, or one with too much clutter, will make it dramatically more difficult for buyers to become emotionally interested in your property.
Trying to “Hard Sell” While Showing
Buying a house is always an emotional and difficult decision. As a result, you should try to allow prospective buyers to comfortably examine your property. Don’t try haggling or forcefully selling. Instead, be friendly and hospitable. Pointing out any unnoticed amenities and being receptive to questions is advisable, but this is not the time for negotiation and salesmanship.
Trying to Sell to Lookers
A prospective buyer who shows interest because of a For Sale sign or an open house ad may not really be interested in your property. Often, buyers who are not accompanied by a Realtor® are 6-9 months away from buying, and are more interested in seeing what is out there than in actually making a purchase. They may still have to sell their house, or may not be able to afford a house yet. They may still even be unsure as to whether or not they want to relocate.
Your Realtor® should be able to distinguish realistic potential buyers from mere lookers. Realtors® should usually find out a prospective buyer’s savings, credit rating, and purchasing power in general. If your Realtor® fails to find out this pertinent information, you should do some investigating and questioning on your own. This will help you avoid wasting valuable time marketing to the wrong people. If you have to do this work yourself, consider finding a new Realtor®.
Being Ignorant of Your Rights & Responsibilities
It is extremely important that you are well-informed of the details of your real estate contract. Real estate contracts are legally binding documents, and they can often be complex and confusing. Not being aware of the terms in your contract could cost you thousands for repairs and inspections. Know what you are responsible for before signing any contract. Can the property be sold “as is”? How will deed restrictions and local zoning laws affect your transaction? Not knowing the answers to these kinds of questions could end up costing you a considerable amount of money.
Signing a Contract with No Escape
Hopefully you will have taken the time to choose the best Realtor® for you. But sometimes, as we all know, circumstances change. Perhaps you misjudged your Realtor®, or perhaps the Realtor® has other priorities on his or her mind. In any case, you should have the right to fire your agent. Also, you should have the right to select another agent of your choosing. Many real estate companies will simply replace an agent with another one, without consulting you. Be sure to have control over your situation before signing a real estate contract.
Limited Marketing
There are two obvious marketing tools that nearly every seller uses: open houses and classified ads. Unfortunately, these two tools are rather ineffective. Less than 1% of homes are sold at open houses, and less than 3% are sold because of classified ads. In fact, Realtors® often use open houses solely to attract future prospects, not to sell that particular house. Does your Realtor® have a website? There are very few successful real estate professionals who don’t, and for good reason.
Your Realtor® should employ a wide variety of marketing techniques and should be committed to selling your property; he or she should be available for every phone call from a prospective buyer. Most calls are received, and open houses are scheduled, during business hours, so make sure that your Realtor® is working on selling your home during these hours (many Realtors® work part-time).
Choosing the Wrong Realtor®
Selling your home could be the most important financial transaction in your lifetime. As a result, it is extremely important that you select a Realtor® who is a good match for you. Experienced real estate agents often cost the same as brand new agents. Chances are that the experienced agent will be able to bring you a higher price in less time and with fewer hassles.
Take your time when selecting a real estate agent. Interview several; ask them key questions. If you want to make your selling experience the best it can be, it is crucial that you select the best agent for you.
定价错误每个卖家自然都希望为自己的产品获得最高的价格。然而，导致卖家获得的金额少于预期的最常见的错误是定价过高。房源上架后不久，就会有最大比例的潜在买家看到。如果房源在早期被认为定价过高，可能会导致后来的价格下调。定价过高的房源往往需要异常长的时间才能售出，并且最终的售价会比一开始就定价合理的情况下低。
将再融资评估与市场价值混淆
再融资评估对房主来说可能非常有吸引力，使他们认为评估是他们应该期望从他们的物业中获得的金额。然而，贷款人通常会高估您的物业价值，以鼓励再融资。您的房屋市场价值实际上可能更低。最好的办法是向您的房地产经纪人®询问有关您社区物业销售的最新信息。这将为您提供一个最新和准确的物业价值估计。 未能“展示”
尽管这个错误被频繁指出且避免的方法很简单，但其普遍性仍然很高。在向潜在买家出售您的房屋时，不要忘记让您的房屋看起来尽可能愉快。进行必要的维修。打扫。确保一切都能正常运作并看起来体面，并在展示前尽可能多地移除物品。一个维护不善或过于杂乱的房屋将使买家对您的物业产生情感兴趣的可能性大大降低。 在展示时试图“强行推销”
买房子总是情感性和困难的决定。因此，您应该尽量让潜在买家舒适地检查您的房产。不要试图讨价还价或强行销售。相反，要友好和热情。指出任何未被注意到的设施并乐于回答问题是明智的，但这不是谈判和销售的时候。 试图向看房者销售
一个因为‘出售’标志或开放日广告而表现出兴趣的潜在买家可能并不真的对你的物业感兴趣。通常，没有房地产经纪人®陪同的买家距离购买房屋还有6-9个月，他们更感兴趣于看看外面有什么，而不是真的想购买。他们可能仍然需要出售他们的房子，或者可能还负担不起房子。他们甚至可能还不确定是否想搬家。 您的房地产经纪人应该能够区分现实的潜在买家和仅仅看热闹的人。房地产经纪人®通常应该了解潜在买家的储蓄、信用评级和购买力。如果您的房地产经纪人未能了解这些相关信息，您应该自己进行一些调查和质疑。这将帮助您避免浪费宝贵的时间去营销给错误的人。如果您不得不自己做这项工作，考虑寻找一个新的房地产经纪人。 忽视您的权利和责任
了解您的房地产合同的细节是非常重要的。房地产合同是具有法律约束力的文件，它们通常可能复杂且令人困惑。不了解合同中的条款可能会使您在维修和检查方面花费数千美元。在签署任何合同之前，了解您需要负责什么。物业可以“现状”出售吗？ 物业契约限制和当地分区法将如何影响您的交易？ 不知道这些问题的答案可能会导致您损失一大笔钱。 签署没有退路的合同
希望你已经花时间选择最适合自己的房地产经纪人。但正如我们所知，有时情况会变化。也许你高估了你的房地产经纪人，或者也许房地产经纪人有其他的事情要处理。不管怎样，你应该有权解雇你的代理。同时，你也应该有权选择另一位你满意的代理。许多房地产公司会在没有征询你意见的情况下，直接更换代理。在签署房地产合同之前，请确保你对情况有控制权。 有限的营销
几乎每个卖家都会使用的两种明显的营销工具是开放日和分类广告。不幸的是，这两种工具的效果相当差。不到1%的房屋是在开放日上售出的，而因为分类广告售出的房屋不到3%。事实上，房地产经纪人®经常只用开放日来吸引未来的潜在买家，而不是为了卖那 particular 房子。 你的房地产经纪人® 有网站吗？ 很少有成功的房地产专业人士没有网站，而且这是有充分理由的。 您的房地产经纪人应该使用各种各样的营销技巧，并致力于出售您的物业；他或她应该随时回应潜在买家的每一个电话。大多数电话在工作时间内接收到，并安排开放日，因此请确保您的房地产经纪人在这段时间内致力于出售您的房子（许多房地产经纪人®是兼职工作的）。 选择错误的房地产经纪人
出售您的房屋可能是您一生中最重要的金融交易。因此，选择一个与您匹配良好的房地产经纪人非常重要。经验丰富的房地产代理人的费用往往与全新的代理人相同。经验丰富的代理人很可能会在更短的时间内以更高的价格并减少麻烦为您带来更好的交易。 在选择房地产经纪人时，请不要着急。面试几位；问他们关键问题。如果你想让你的销售体验达到最佳，请确保选择最适合你的经纪人。
